Text To Image is an example of an agent your team can build in Sylvie: describe the visual you need in plain language and it generates original imagery that already follows the brand's art direction, in the crops and sizes each channel takes. It runs on your brand brain, so the palette, the lighting, the casting and styling conventions, the logo rules and the things this brand never shows are applied before the first render. Nothing ships pre-built: you assemble the agent on your own visual system, which is why the output looks like your brand instead of a generic AI picture.
Sylvie does not ship this agent pre-built. It is an example of an agent your team can build with Sylvie, powered by your brand brain, so it runs your workflow the way you actually run it.
Text To Image is a working example of an agent a marketing team can build on Sylvie. You write what you need in a sentence (a hero image for the spring campaign, a background for a story frame, an editorial illustration for a blog post) and it returns usable visuals: the concept rendered in your brand's visual language, in the aspect ratios your channels take, with the variations you would normally have briefed out.
Most teams have already discovered that raw image models produce something impressive and completely off brand: wrong palette, stock-looking faces, lighting that belongs to a different company. The gap between a nice render and a usable asset is all context. An agent that reads your brand brain closes that gap, because the art direction is part of the instruction before anyone writes a prompt.
The agent starts from the visual system in the brand brain: palette and the color combinations that are allowed, photography or illustration style, lighting and composition conventions, casting and wardrobe direction, the props and environments that fit, logo placement and clear space, plus the negative list (the imagery this brand never uses, the cliches the client has rejected, the categories legal will not sign off on). It also holds the product truth, so packaging, colorways and features do not get invented.
Then it does the work inside Sylvie. It translates your sentence into a properly constructed generation against that system, produces a set to choose from, and exports each pick in the crops your channels need (4:5 for feed, 9:16 for stories, the wide banner) with safe areas respected. Approve, adjust the direction in plain language, or regenerate, and every approved image is filed back to the brand brain so the visual system tightens with use.
Palette, lighting, styling and composition rules come from the brand brain, not from whoever happens to be good at prompting. The first render already looks like the brand instead of the fourth attempt.
The brain holds what this brand never shows: rejected cliches, restricted categories, competitor look-alikes. The agent works inside those limits without anyone having to remember them.
Feed, story, banner, thumbnail and print sizes come out of the same approved concept with safe areas respected, so nothing has to be recomposed by hand two days later.
Concepts that used to mean a stock search or a production budget are generated original and on brand. Campaigns stop being limited by what someone else happened to photograph.
Moodboards and pitch visuals get made in the client's own visual language, which makes the idea far easier to sell and ends the "imagine this but on brand" conversation.
Every approved image and the direction behind it goes back to the brand brain, so the next generation starts closer to the mark and new hires inherit the look instead of guessing at it.
A few of the visual jobs teams hand this agent once it is built on their brand brain. Each one runs end to end inside Sylvie, generated from art direction the brain already holds.
The strategy is sharp but there is nothing to look at and the pitch is in two days. The agent generates key visuals in the prospect's own visual language straight from the brief, so the deck sells the idea with imagery instead of asking the room to imagine it.
The blog ships four posts a week and each needs a header that is not the stock photo three competitors already used. The agent generates original headers in the brand's illustration style in one batch, so the editorial calendar stops waiting on design for a single hero image.
The media team wants distinct creative directions for the same offer to see which one wins. The agent renders all five on brand and in every placement size the same afternoon, so the test launches this week instead of after a shoot gets booked.
The client wants autumn imagery and there is no money for a production. The agent generates seasonal environments and props inside the approved art direction, so the channel refresh lands on schedule without a new shoot or a stock subscription.
You have clean packshots and need context for a launch. The agent generates on-brand environments matched to the brand's lighting and palette to place them in, so the product page and the ad set read as one campaign rather than a collage of sources.
The same idea runs in four countries and the imagery has to reflect each one without losing the brand look. The agent adapts casting, environment and seasonal cues per market while holding palette and style, turning a four-shoot problem into an afternoon of generation.
No. Text To Image is an example of what a team builds in Sylvie, assembled on your own brand brain so the output follows your art direction, your product truth and your channel specs. That is exactly what separates it from a general image model that looks good and belongs to nobody in particular.
Prompting puts all the burden on the person writing the prompt, and quality swings with their patience and skill. Here the brand's visual system already lives in the brain and is applied to every generation, so a junior can describe what they need in one sentence and get something on brand.
You build the brand brain: bring in approved campaigns and photography, define palette, lighting, styling and logo rules, and add the negative list of what the brand never shows. The agent reads all of it before every render, and approved outputs feed back in, so it keeps getting closer to your look.
Yes, and it is usually the first thing teams configure. Banned subjects, rejected cliches, competitor-adjacent looks, restricted categories and regulatory limits live in the brain, and the agent stays inside them by default rather than because someone remembered to say so.
Nothing ships without your team approving it, and every generation is logged against the brand with the direction it came from. Because you build and configure the agent, you set which rules apply, what has to be reviewed and who signs off before an image goes anywhere public.
No. Each brand brain is isolated and permission-aware, so one client's art direction, unreleased packaging or campaign imagery never bleeds into another's work. The agent reads only the visual system of the brand it is generating for, and every render is logged to that brand.
Book a demo and we will map the workflows worth turning into agents, and show how each one runs on your brand brain.
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