SEO & AI optimization

Plan the queries your brand can actually win.

This is an example of an agent you can build in Sylvie: a Query Planner that turns a brand's topics into a clustered, ranked map of the searches and AI prompts it should own, then maps every cluster to a page you already have or a page you need to create. It runs on your brand brain, so priority comes from what this brand sells, can credibly claim and has already published, not from search volume alone. Nothing arrives pre-built: your team assembles the agent once on the brand brain and reruns it every quarter.

Example agentSEO & AI optimization

Sylvie does not ship this agent pre-built. It is an example of an agent your team can build with Sylvie, powered by your brand brain, so it runs your workflow the way you actually run it.

What it is

What is the Query Planner agent?

The Query Planner is a working example of an agent your team can build on Sylvie. It takes the messy middle of SEO (a keyword export, a competitor set, a list of themes the client cares about) and returns a plan: query clusters by intent, one owning page per cluster, the gaps to fill, the overlaps to fix and the order to work in.

The plan is the part the tools do not do. Exports give you volume. They do not know that this client cannot legally claim the term with the biggest demand, that two existing pages are already fighting over the same intent, or that a mid-tail buying query is worth more to this business than the head term everyone chases. An agent reading the brand brain does know that.

How it works

How the Query Planner agent works

When you assemble it, you connect the brand brain (products and what they really do, the ICP and the language those buyers use, positioning, claim restrictions, the existing content inventory and URL map, past performance and the direction decisions already made) to your search data sources. You define what a good cluster looks like for this brand and what the output should be: a sheet, a set of briefs, a quarterly roadmap.

On every run it groups queries by intent rather than string similarity, tests each cluster against what the brand can truthfully say, matches it to an existing URL or marks it as a gap, flags cannibalization where two pages chase one intent, and ranks the work by business value instead of raw volume. Inside Sylvie that output can flow straight into your content brief agent on the same brain, so a plan becomes briefs with no manual handoff.

Key benefits

Why teams build this agent

01

Intent clusters, not keyword lists

Queries are grouped by what the searcher actually wants, so one strong page can own a whole cluster instead of five thin pages splitting it.

02

Prioritized by business value

Ranking weighs margin, buying intent and what this brand can realistically win, so the roadmap opens with queries worth having rather than the biggest number in the export.

03

Cannibalization caught early

Every cluster is mapped to a URL, so the agent surfaces the places two pages already compete for one intent before you commission a third.

04

Claims checked before briefing

Restricted or unsupportable terms are filtered against the brand brain, which stops a writer being briefed on a query this brand is not allowed to compete for.

05

AI search planned too

Clusters can include the question and prompt forms people put to assistants, so the plan targets the answers that get cited, not only ten blue links.

06

A roadmap, not a spreadsheet

You get owning pages, named gaps and a sequence of work. Nobody has to spend a day interpreting an export before the team can start.

Use cases

Where it goes to work

A query plan is what turns a keyword export into a quarter of real work. These are the moments teams build this agent on their brand brain.

Taking over a new SEO client

You inherit 900 pages and no map. The agent clusters the client's query universe, matches each cluster to an existing URL and returns the gaps and the overlaps, so the first strategy deck lands in week one instead of week four.

Planning next quarter's content calendar

The team needs to know what to write and why. The agent returns clusters ranked by business value with an owning page for each, which turns the planning meeting into a decision rather than a debate and fills the calendar in one session.

Launching a new product line

A new range needs coverage before demand shows up in the tools. The agent builds the query map from the product facts and positioning in the brand brain, so pages are briefed and live before competitors notice the category instead of six months late.

Expanding into a new market

The same product gets searched differently in another country. The agent plans that market's clusters from local query data plus the brand's approved local claims, so the launch gets a native plan rather than a translated one and the local team stops rebuilding it from scratch.

Diagnosing traffic that stalled

Rankings slipped and nobody can say where. The agent re-maps clusters to URLs and surfaces the intents you never covered alongside the pages competing with each other, turning a vague decline into a specific list of consolidations and rewrites.

Getting cited in AI answers

Buyers now ask assistants, and those answers pull from pages that cover a question completely. The agent adds prompt-style and follow-up clusters to the plan and assigns them to the pages that should own them, so the brand shows up in the answer instead of on page two.

FAQ

Questions, answered

No. Your keyword tools stay where they are and the agent reads their output. What it adds is judgment from your brand brain: which of those queries this brand can credibly win, which page should own each cluster and what order to work in. That is the part no data export can do.

No, and that is deliberate. Sylvie does not ship a prebuilt SEO agent. You get your brand brain and the building blocks to assemble a planner that follows your clustering logic, your prioritization rules and your output format, built in an afternoon and adjusted whenever your method evolves.

Products and what they genuinely do, the ICP and the words those buyers use, positioning, any claims you cannot make, your current URL inventory and past performance. The richer the brain, the sharper the plan, and each run picks up whatever your team added since the last one.

You build it to plan for both. Clusters can include the conversational and question forms people put to assistants, mapped to the pages that should answer them, so a single plan covers classic rankings and the answers that get cited.

Yes, one agent per brand brain. Each client's planner reasons about that client's products, restrictions and content inventory, so an agency applies the same method across fifteen brands without one client's strategy leaking into another's plan.

A plan is only useful when it becomes work. Because this agent lives in Sylvie beside your others, its clusters can hand straight to a content brief or blog agent built on the same brain, so a prioritized query turns into a briefed page without anyone retyping a thing.

Get started

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