This is an example of an agent your team can build in Sylvie: it writes push and in-app notifications that fit the character limit, carry the right deep link and still sound like your brand. It reads your brand brain for voice, product facts, live offers and the pushes that earned taps before, then drafts title, body and CTA for each send. Sylvie does not ship it pre-built: your team assembles it once on the brand brain and runs every campaign through it.
Sylvie does not ship this agent pre-built. It is an example of an agent your team can build with Sylvie, powered by your brand brain, so it runs your workflow the way you actually run it.
The Push Notification agent is an example of what a marketing team can build on its brand brain in Sylvie. It takes on the hardest small format in marketing: roughly forty characters of title, a hundred of body, one deep link, and a single chance before someone swipes it away or disables notifications for good.
Push usually gets written last, in a hurry, inside a campaign tool by whoever is free. That is why it drifts off voice and why opt-out rates creep up. An agent built on the brand brain treats push as real copy: it knows the product, the offer and the tone, and it writes inside the limits instead of pretending they are not there.
You point the agent at the parts of the brand brain push depends on: tone of voice expressed for short form, product and feature facts, live offers with their end dates, the segments you actually message, and past pushes with their tap-through numbers. You also give it the constraints (character counts per platform, deep link patterns, emoji policy, frequency caps and quiet hours).
Then you brief it in a line inside Sylvie: the campaign, the segment, the destination screen. It drafts title and body variants that fit on both iOS and Android, attaches the correct deep link, keeps the promise honest about what the user will find when they land, and flags a send that collides with another campaign the same day. Change the offer in the brain and the next push follows it.
The agent writes to real character counts per platform instead of trimming a long line until it stops making sense. Nothing arrives truncated in the notification tray.
Relevant, honest, well-timed pushes keep the channel alive. Every message is tied to something that segment actually cares about, so a campaign does not cost you permission.
Forty characters is where brand personality usually dies. The agent works from your tone rules in short form, so a push still reads as yours next to five other apps.
Copy and destination are drafted together, so a push about a sale opens the sale and not the home screen. Fewer dead taps, fewer support messages.
Announcement, reminder and last-chance pushes come back as a set with escalating urgency, instead of three disconnected messages written by three different people.
Short copy translates badly. The agent rewrites per market from the brand brain rather than translating word for word, so each language reads native and still fits the count.
Push is where a good campaign turns into a bad send. These are the moments teams hand to an agent built on their brand brain.
The promotion starts at nine and the push has to be scheduled by eight. The agent drafts title, body and deep link for each segment in minutes, so the send goes out with the correct end time and the merchandising team stops writing copy at their desk.
A dormant user gets one message before they are gone. The agent writes it from what that segment last did in the app and what the brand can honestly offer them now, which turns a generic we-miss-you into a reason to open and wins sessions back instead of triggering uninstalls.
A new feature ships and the push has to land the value in one line without overselling. The agent pulls the real capability from the brand brain, so the message matches what users find on the other side and the launch avoids a wave of confused support tickets.
Time-sensitive moments need copy ready before the moment arrives. The agent drafts the variants in advance from the brand's tone and the event facts, so the team drops in the result and sends within a minute instead of writing under pressure.
An abandoned cart push has to be useful, not nagging. The agent writes it with the item, honest urgency (stock, price hold, expiry) and the right deep link back into checkout, lifting recovery without spending another slot in the daily cap.
A promotion runs in four countries with different offers and languages. The agent produces each market's push from that market's rules in the brand brain, so four localized sends are ready in the time it used to take to brief one translator.
Because short is the hard part. Push is the copy most likely to be written in a rush, off voice and pointing at the wrong screen, and it is also the one that costs you permission when it misses. An agent built on your brand brain gives the smallest format the same source of truth as everything else.
No. This page is an example of an agent teams build in Sylvie. You get the brand brain and the building blocks, then assemble the agent around your own channels, segments and character limits, which usually takes an afternoon rather than a development cycle.
You set the constraints when you build it: title and body lengths for iOS, Android and web push, deep link patterns, emoji policy and frequency caps. The agent drafts inside those rules, so nothing arrives cut off or linked to the wrong place.
Yes, when those results live in the brand brain. Feed it past pushes with their tap-through rates and it favors the structures that worked for this audience, which is exactly the knowledge that normally walks out with whoever ran the channel.
That is your call. Most teams have it draft and route for approval, then export or connect to Braze, OneSignal, Airship or Firebase. You can build the handoff in the exact format your platform expects, with a human approving before anything goes out.
Every brand has its own brain and the agent reads only the one it was built on. Permissions are enforced at the brain level, so one client's roadmap or offer calendar never surfaces in another client's push.
Book a demo and we will map the workflows worth turning into agents, and show how each one runs on your brand brain.
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