Product & ecommerce

Proposals that make the case and win the work.

Product Proposal is an example of an agent your team can build with Sylvie: it turns a product, a scope or a new offering into a complete written proposal, the problem, the recommendation, the plan, the proof and the commercials, in your voice and structured the way your best proposals already are. It writes from your brand brain, so the positioning, the pricing logic, the case studies and the client's own context get pulled in instead of remembered. Sylvie does not ship this agent finished: you build it around the way your team actually pitches.

Example agentProduct & ecommerce

Sylvie does not ship this agent pre-built. It is an example of an agent your team can build with Sylvie, powered by your brand brain, so it runs your workflow the way you actually run it.

What it is

What is the Product Proposal agent?

Product Proposal is an agent you assemble in Sylvie, not a document template with placeholders. Give it the product or the scope and the person it is going to, and it drafts the whole argument: the problem in the client's own language, the recommendation, what gets delivered, the evidence that it works, the investment and the next step.

For agencies and in-house teams alike, the proposal is the moment work gets funded or does not. Most get written under time pressure by whoever is free, which means the strongest proof sits in a folder nobody opened and the price arrives with no argument behind it. An agent drafting from the same brain every time makes the good version the default version.

How it works

How the Product Proposal agent works

Before drafting, the agent reads the brand brain: positioning and product facts, pricing and packaging logic, the case studies and results you are cleared to cite, the client's category and stated priorities, what has already been discussed with them, and the proposals that closed alongside the ones that did not. It then shapes the argument around the reader, so an exec sponsor gets a business case and a practitioner gets the plan.

It assembles the proposal inside Sylvie in your structure, with every number and claim sourced back to where it came from, and hands it to a human to sharpen and send. Comments, edits and the final outcome (won, lost, revised) return to the brain, so the agent learns which arguments actually convert across your book of business.

Key benefits

Why teams build this agent

01

Same day turnaround

A proposal that used to cost two senior people an evening comes back drafted in under an hour. You can answer fast moving opportunities you previously had to let pass.

02

Your best proof, every time

The relevant case study, metric and reference are pulled from the brain rather than recalled under deadline. Every proposal argues with your strongest available evidence, not whatever someone remembers.

03

The price has a reason

It builds the investment section from your pricing logic and the value argued above it, so the number arrives justified. Fewer discount conversations, more scope conversations.

04

Juniors send senior work

An account manager can produce a proposal that reads like a partner wrote it, because the structure and reasoning come from the brain rather than from years of practice. Your quality bar stops depending on who is available.

05

Written for the actual reader

It aims the argument at whoever signs: the finance lead gets the business case, the brand lead gets the craft. The proposal reads as a conversation about their problem, not a menu of your services.

06

You learn what wins

Outcomes feed back into the brain, so patterns surface: which structures close, which objections repeat, which proof moves people. Win rate becomes something you can work on instead of guess at.

Use cases

Where it goes to work

A proposal agent pays for itself in the weeks with more opportunities than hours. Here are six situations your version could handle, each writing from that client's own brand brain.

An RFP lands Friday, due Tuesday

The brief is long, the deadline is short and your best strategist is already on another pitch. The agent drafts a complete first response mapped to the RFP's own scoring criteria, using your most relevant work as proof. Monday starts with editing an argument instead of building one from nothing.

Pitching a line extension to the client's board

Your client has to sell the launch internally before you can start work. The agent drafts a proposal aimed at their exec committee, with the market rationale, the plan and the numbers framed the way that board makes decisions. The client walks in with a document they can defend, and the budget clears.

Growing an existing account

You can see a workstream the client needs but has not asked for. The agent builds the case from their own brain: what you have delivered, what it returned, where the gap is now. The upsell reads as continuity rather than a sales push, and the retainer grows without a full pitch cycle.

Three proposals in the same week

Two inbound leads and a renewal all need documents by Friday, and normally one of them would go out thin. The agent drafts all three to the same standard from their separate brains, so nothing gets the rushed version. Your pipeline stops being throttled by writing capacity.

Rebuilding after the budget is cut

The client comes back with 40 percent less to spend and asks what is still possible. The agent reworks the scope, sequencing and investment into a smaller proposal that still makes a coherent argument. You keep the project instead of losing it to a cheaper competitor.

A renewal that needs a business case

The retainer is up and procurement wants justification, not a relationship. The agent assembles twelve months of delivered work, results and decisions from the brain into a proper case for continuing, with next year's plan attached. Renewals stop being the conversation you dread.

FAQ

Questions, answered

No. The library shows what teams build, and this is one example of it. You assemble the agent on your own brand brain and your own proposal structure, which is why the output sounds like your firm and not a generic bidder. Setup is usually an afternoon, not a project.

It writes from what is in the brain and cites where each claim came from, so a number with no source in your knowledge does not appear as fact. If the proof is missing it tells you what it needs rather than filling the gap with something plausible.

Yes, and it should. Teach the agent your sections, your order and the moves your best proposals make, and it drafts inside that shape every time. When the format evolves you update the agent once instead of re-editing every document.

It uses the pricing and packaging logic stored in the brain, including the rules about what can be discounted and what cannot. You keep control of the final number, and the agent makes sure the argument above it earns that number.

Each brand brain is permission-aware and isolated, so one client's strategy, pricing or results are never visible inside a proposal written for another. The agent only reads what that specific account has given it access to.

That is the usual starting point, and it is exactly what the brain fixes. As you build the agent you capture the reasoning, the objection handling and the proof your closers rely on, so it stops being tribal knowledge and becomes an asset the whole team writes from.

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