Product Launch Campaign is an example of an agent your team can build with Sylvie: give it a product and a date, and it returns the full campaign, the message hierarchy, the channel plan, the asset list and a week by week calendar, with the copy drafted and ready for review. It works from your brand brain, so the approved claims, the audience segments, the channel formats and the results of your last launches are already in the room. Sylvie does not hand it over finished: you assemble it on the brand it is launching.
Sylvie does not ship this agent pre-built. It is an example of an agent your team can build with Sylvie, powered by your brand brain, so it runs your workflow the way you actually run it.
Product Launch Campaign is an agent you build inside Sylvie, not a template you fill in. It takes the messy inputs of a launch (a product one-pager, a deck, a call transcript, a date someone already committed to) and turns them into a single campaign plan with one story running through every channel, then drafts the assets that plan calls for.
Launches are where marketing teams lose the most time and the most consistency. The positioning gets decided in a room, then quietly mutates on its way to the landing page, the email, the paid social and the sales deck. An agent that writes every piece from the same brand brain keeps the story intact from the first teaser to the post launch recap, and gets your team out of the reconstruction work that eats launch week.
On every run the agent reads the brand brain before it writes a word: the positioning and message hierarchy already approved, the product facts and what is genuinely new, the claims legal signed off on, the segments and where they convert, the channel formats you actually use, and the performance data from previous launches. It cites what it used, so a strategist can see why it put the price on the landing page but kept it out of the teaser.
Then it builds the campaign inside Sylvie: a launch calendar with owners and dates, a channel by channel asset list, and first drafts of each asset in the brand's voice. Your team reviews and edits in place, and the decisions made along the way (a claim you cut, a headline you preferred) go back into the brain, so the next launch starts smarter than this one.
A campaign plan that normally takes a week of workshops and document wrangling comes back the same day, complete enough to argue with. Your team spends its hours deciding instead of assembling.
The landing page, the email, the paid social and the sales one-pager all descend from the same approved message hierarchy. The positioning survives contact with the calendar.
It draws on the claims and product facts stored in the brain, so drafts arrive inside what legal and the client already approved. Fewer red-lined rounds, fewer rewrites the night before.
The asset list is generated from the channel plan, not from memory, so the partner brief and the support macro do not surface at 6pm the day before go live.
What performed, what got cut and why all land back in the brand brain. Launch number six starts from five launches of evidence instead of a blank document.
Take on a heavier release calendar without adding a launch manager per brand. The agent absorbs the coordination and the first drafts, and your senior people stay on strategy.
A launch agent proves itself in the weeks when a date moves, a market gets added or the positioning changes late. Here are six moments your version could take off the team's plate, each running on that brand's own brain.
The client pulls the date forward and the plan you had is now unworkable. The agent recompresses the calendar, tells you which assets survive, which get cut and what has to be drafted first, then has the priority pieces in review the same afternoon. You keep the new date without losing the story.
The same launch has to run in four countries with different claims, channels and holidays. The agent builds one master message hierarchy and adapts each market from its own brand brain, respecting the local claim rules. Four campaigns ship in the time one used to take.
The client's exec team lands on a new primary benefit and the old angle is already everywhere. The agent updates the hierarchy in the brand brain and regenerates every asset that inherited the old story, flagging what a human must re-approve. A two day scramble becomes a morning of review.
You need a plan the client will sign off on, with the reasoning visible, not just a list of deliverables. The agent produces the plan with its rationale and evidence from previous launches attached, so the meeting is about strategy rather than format. Approvals come back faster and with fewer conditions.
Three brands on the roster ship in the same quarter and there is no way to staff a launch lead for each. The agent runs the plan and the drafts for all three from their separate brains, so two strategists cover work that used to need five people. Output scales, headcount does not.
The follow-through (the case study, the retargeting round, the customer story email) usually dies of fatigue once the announcement lands. The agent has wave two already drafted from the plan and the early performance data, so momentum continues instead of stopping at go live. The campaign keeps earning after the news cycle.
No, and that is deliberate. Sylvie gives you the brand brain and the building blocks, and you assemble the launch agent around how your team actually runs a launch: your stage gates, your channels, your approvers. Most teams have a working version in an afternoon and refine it after the first real launch.
A chatbot invents a plausible launch for a generic company. Your agent reads your brand brain: the real positioning, the approved claims, the segments that convert, the formats you use and what happened last time you launched. You get a plan you can execute, not one you have to translate first.
Positioning and tone, product facts, approved claims, audience segments, and whatever past launch material you have (calendars, assets, results). It works with what is there on day one and gets sharper as the brain fills, because every launch you run through it adds evidence.
Yes. The agent plans, drafts and flags, your team decides. You review and edit inside Sylvie, and anything touching a claim, a price or a date can be set to require sign-off before it moves. It removes the assembly work, not the judgement.
Each brand gets its own brain and its own agent shaped to that account: its channel mix, its approval chain, its claim rules. One client's launch history and positioning never bleed into another's plan, which matters when you run competing brands in the same category.
It stays in Sylvie with the assets, the calendar and the decisions attached, so the launch becomes reference material rather than a folder nobody opens again. The next time that brand launches, the agent starts from the real record of what worked.
Book a demo and we will map the workflows worth turning into agents, and show how each one runs on your brand brain.
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