Media Pitch Email is an example of an agent your PR team can build in Sylvie: it turns a piece of news into a short, specific pitch written for one journalist, from the subject line to the story angle to the access you can offer. It runs on your brand brain, so the facts, the approved spokesperson quote, the embargo terms and the client's messaging are already right, and the angle is matched to what that reporter actually covers. This is not something Sylvie hands you finished: your team builds it on the client's brand brain, then runs it for every announcement after that.
Sylvie does not ship this agent pre-built. It is an example of an agent your team can build with Sylvie, powered by your brand brain, so it runs your workflow the way you actually run it.
Media Pitch Email is an agent you assemble inside Sylvie rather than a product you buy. Give it the news and a target (a named reporter, a beat, a tier of your media list) and it writes the pitch: a subject line worth opening, a first line that says why this story and why this journalist, three tight paragraphs of substance, and the offer of a spokesperson, data, images, an exclusive or an embargo.
Journalists receive hundreds of pitches a week and delete most of them in the subject line. What survives is a pitch that shows someone read their work and has something genuinely useful for their readers. Doing that across a full media list is where PR teams lose their week, and it is precisely the part an agent built on your brand brain can carry.
It starts from two sources. The story: what is being announced, the data behind it, the timing, the embargo. And the brand brain: the client's approved messaging and boilerplate, the spokesperson's real areas of expertise and cleared quotes, what legal has signed off, the coverage you have already earned, who has written about this client before and how that went, plus your own house pitching style.
Then it drafts in Sylvie, one pitch per journalist rather than one blast: the angle bent toward that reporter's beat and recent stories, subject line options, the day-three follow-up, and the assets to link. Everything traces back to its source, so the account lead can verify a number or a quote before anything sends. Replies and coverage feed back into the brain, so the list sharpens over time: who bit, who never answers, which angle landed in which outlet.
Instead of one blast to 200 names, it writes the same story a different way for each reporter, bent toward their beat and their last few pieces. That is the difference between a delete and a reply.
It writes the line the pitch lives or dies on: short, specific, no hype, readable in a crowded inbox on a phone.
The numbers, the spokesperson quote and the boilerplate come from what the client has signed off inside the brand brain, so nothing reaches a reporter that the client has not cleared.
It leads with why this matters to that outlet's readers, keeps the announcement to the paragraph it deserves, and holds the release and assets for the link at the end.
It writes the exclusive offer, the embargo terms and the tiered send in the exact phrasing your team uses, so the sequencing of a launch does not depend on one person remembering it.
Past pitches, past coverage and who actually responds live in the brain, so every campaign builds on the last one instead of restarting from a spreadsheet of email addresses.
A few of the pitching jobs teams build this agent to run, each drafted on the brand brain and tailored one journalist at a time. The outcome is more pitches that get read, and a week not spent rewriting the same email.
Launch day is Tuesday and the list holds 60 names across trade, tech and regional press. The agent writes 60 distinct pitches from one set of approved facts, each angled to that outlet's readers, so personalized outreach ships in a morning and the team spends day three working replies instead of still drafting.
A regulation lands at 9am and your client's CEO has a real opinion about it. The agent drafts pitches to the reporters already covering the story, using the spokesperson's cleared position and expertise, and the offer of comment goes out inside the hour, while the piece is still being written.
The funding round is worth one big story before the wider push. The agent writes the exclusive pitch with the right terms and the strongest data, then prepares the embargoed follow-on wave for everyone else, so the launch sequence runs cleanly without anyone holding it in their head.
A survey contains one genuinely newsworthy finding buried on page 12. The agent leads with that number, matches it to the reporters who cover the topic and offers the dataset plus an interview, turning a report nobody would read into coverage the client can point at.
The client's founder wants three podcast appearances this quarter. The agent pitches shows whose recent episodes genuinely fit, framing the founder's topics as episode segments rather than an ad, so the bookings come back as invitations instead of media-kit rejections.
A PR shop runs press for twelve brands and every pitch has to sound like the client, not the agency. The team builds one agent and points it at each client's brand brain, so each account gets its own facts, voice and spokesperson, and nothing from one client's announcement ever leaks into another's.
A release generator writes the artifact and a media database gives you contacts. This agent writes the pitch itself, one per journalist, and it runs on your brand brain, so the facts, quotes and messaging are the client's approved ones rather than whatever you paste into a box. It sits alongside the tools you already send from.
What reporters notice is a pitch with nothing specific in it. Because this one is written from a real angle for their beat, with cleared facts and a genuine offer of access or data, it reads like a PR person who did the homework. And a human reviews every pitch before it goes out: the agent drafts, it never sends behind your back.
No. Sylvie does not ship a Media Pitch agent; this page is an example of one a PR or comms team builds on the platform. Sylvie connects it to the client's brand brain, you set what it can use and how it writes, and the agent belongs to your workflow.
It pulls the announcement facts, the approved messaging and boilerplate, the spokesperson's expertise and cleared quotes, the embargo language your team uses, past pitches and the coverage you have already earned. Every claim points back to where it came from, and because the brain is permission-aware, one client's news is never visible inside another client's pitch.
Yes. It writes against the list you already maintain and can take a reporter's beat and recent coverage as input, then log what was pitched and what came back. Over time that history sits in the brain, so the agent stops re-pitching the reporter who never answers and leans harder on the ones who do.
That is the point of building your own agent. You define pitch length, house style, which claims need legal sign-off, how many follow-ups are acceptable and who approves before anything sends. As your team edits drafts, the brain absorbs the preference, so the next campaign starts closer to how you actually pitch.
Book a demo and we will map the workflows worth turning into agents, and show how each one runs on your brand brain.
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