Kickoff Prep is an example of an agent you can build in Sylvie to turn a signed contract into a complete kickoff package: an internal brief, an agenda, sharp discovery questions, a stakeholder map and a first-draft timeline. It runs on your client's brand brain, everything your team already knows about the brand, its guidelines, past work and the decisions behind it, and assembles the whole kit before your first working session. You bring the strategic thinking; the agent absorbs the hours of digging and formatting.
Sylvie does not ship this agent pre-built. It is an example of an agent your team can build with Sylvie, powered by your brand brain, so it runs your workflow the way you actually run it.
Kickoff Prep is an example of an operational agent your team assembles inside Sylvie, not a feature we ship pre-built. Point it at a new client, campaign or retainer scope and it produces the full kickoff kit: an internal brief so everyone walks in aligned, a client-facing agenda, discovery questions tailored to what you still need to learn, a stakeholder and approver map, and a draft timeline with deliverables.
For agencies and in-house teams, the kickoff sets the tone for the whole engagement, and preparing one usually costs a senior person half a day of digging through contracts, decks and old files. This agent gives that time back and makes sure nothing important is missed, so your first impression is sharp, aligned and unmistakably on-brand from the very first meeting.
The agent runs on the brand brain your team has built in Sylvie for that client: the guidelines, tone of voice, product facts, past campaigns and the decisions behind them. It reads only what each teammate is permitted to see, then works out both what you already know about the brand and, just as usefully, what you still need to ask.
From there it assembles the package inside Sylvie: a structured internal brief, a meeting agenda, prioritized discovery questions, a stakeholder map and a first-draft timeline, all in your team's format and voice. You review it, adjust anything and share it. And because it is an agent you build and shape, you decide exactly what a finished kickoff kit should contain.
Kickoff prep that used to eat a senior person's afternoon comes back assembled in minutes. That time goes into strategy and the relationship, not into digging through folders.
Because every brief, agenda and question is drawn from the brand brain, it reflects the client's guidelines and tone exactly. Your team walks in sounding like they have run the account for years.
The agent flags what the brand brain cannot yet answer and turns each gap into a sharp discovery question. You stop finding out about missing information three weeks into the work.
Onboard five new clients in a month without adding a project manager to prep them. The agent handles the repetitive assembly so your people handle the thinking.
New hires inherit everything the agency knows about a brand instead of starting from zero. The knowledge lives in the brand brain, not in one person's memory.
Aligned briefs and a clear scope mean the team starts on the same page and stays there. That means fewer misfires, fewer redo cycles and cleaner approvals later.
Kickoffs come in more shapes than just a new logo on the roster. Here is where marketing teams point a Kickoff Prep agent built on their brand brain.
A retainer closes on Friday and the kickoff is Monday morning. Instead of losing the weekend to prep, the account lead opens a full brief, agenda and discovery list already built from the brand brain. A half-day scramble becomes a fifteen-minute review, and the whole team walks in aligned.
A current client greenlights a product launch that needs its own kickoff. The agent pulls past campaigns, brand rules and prior decisions into a focused brief so nobody re-litigates settled ground. Turnaround drops from a couple of days to the same afternoon.
An account moves to a different pod, or a new hire takes the lead. The agent generates a get-up-to-speed brief from the brand brain covering the history, the guidelines and the landmines. Onboarding that used to take two weeks compresses into an afternoon, with no context lost in the handover.
A retainer client rolls into a new quarter and needs a planning session. The agent assembles last quarter's decisions, results and open threads into a ready agenda. The strategist spends prep time on the plan itself instead of reconstructing what happened.
The pitch won, and now the real work has to start fast. The agent turns the winning deck and the brand brain into an internal brief and a client kickoff agenda, so the momentum from the win does not stall. The team goes from signed to underway in hours, not a week.
A client that paused six months ago comes back. The agent surfaces everything from the last engagement, what worked, what stalled and what was promised, so you pick up warm instead of cold. No one loses a day digging through old drives and email threads.
A generic tool starts from a blank prompt and guesses at your client. Kickoff Prep is an agent you build in Sylvie on top of that client's brand brain, so it works from your real guidelines, past work and decisions. The output is specific to the brand from the first draft, not boilerplate you have to rewrite.
Yes, because it only draws from the brand brain your team has curated for that client: their tone, their rules, their approved facts. It is not inventing a voice, it is applying the one you already defined. That is the difference between an agent built on your brand brain and a tool guessing from scratch.
You assemble it in Sylvie rather than code it, and this page is an example of what a finished Kickoff Prep agent can look like. Sylvie gives you the building blocks and your brand brain gives it the context, so you shape it to your process instead of starting from a blank page. Most teams have a working version running the same week.
The brand brain holds each client's guidelines, tone, product facts, past campaigns and the reasoning behind past decisions. The agent reads that context, respecting each teammate's permissions, and uses it to write the brief, agenda and discovery questions. Everything it produces is grounded in what your team already knows, not in assumptions.
Completely. Because it is an agent you build, you decide what a finished kit contains, whether that is a five-section internal brief, a client deck, a stakeholder map or all of it in your house format. Many teams run different versions for new clients, new campaigns and quarterly planning.
Your brand brains stay inside Sylvie and the agent is permission-aware, so it only surfaces what a given teammate is already allowed to see. Client context does not leak across accounts, and nothing from one brand is used to prep another. The agent works on your data, for your team, and only there.
Book a demo and we will map the workflows worth turning into agents, and show how each one runs on your brand brain.
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