Competitive & research

Always know what the competition is actually doing.

This is an example of an agent your team can build in Sylvie: a Competitor Audit agent that watches the rivals that matter, reads their live positioning, pricing, creative and content, and returns a structured read framed against your own brand. Because it runs on your brand brain, it already knows who your competitors are, what your client stands for, and what changed since the last audit. You assemble it once, and it keeps the competitive picture current for every review, pitch and planning cycle.

Example agentCompetitive & research

Sylvie does not ship this agent pre-built. It is an example of an agent your team can build with Sylvie, powered by your brand brain, so it runs your workflow the way you actually run it.

What it is

What is the Competitor Audit agent?

Competitor Audit is an example of an agent you can build on Sylvie, not a product we ship you pre-made. It watches a defined set of competitors and turns their moves (messaging, pricing, launches, ad creative, landing pages, content cadence) into a structured, sourced audit, compared point by point against your own positioning.

For a marketing team or agency, the competitive read is the work everyone needs and no one has time to keep fresh. It gets built for a pitch, goes stale in a month, and gets rebuilt from scratch for the next one. An agent that lives on your brand brain does it continuously, so the picture is ready the day you need it, not three late nights away.

How it works

How the Competitor Audit agent works

The agent starts from your brand brain, so it never begins from a blank page. It already holds who your competitors are, how your brand is positioned, the claims you can and can't make, what the last audit found, and what your client actually cares about winning on. That context is what turns a pile of competitor screenshots into a read that means something for this specific brand.

From there it runs the workflow end to end inside Sylvie: it checks each competitor's live positioning, pricing, creative and content, flags what changed since the last pass, compares it against your own brand's stance, and drafts the audit with every claim cited to its source. You review a finished document, not a research assignment, and the next run picks up from what this one learned.

Key benefits

Why teams build this agent

01

Reclaim the audit week

A competitive teardown that used to eat two or three days of screenshotting and deck-building comes back in minutes, ready to review.

02

Always framed on-brand

Every audit compares competitors against your actual positioning and claims from the brand brain, so the read is consistent no matter who on the team requested it.

03

No rebuilding from scratch

The agent picks up from the last audit instead of starting over, so each run is an update, not a fresh research project. Rework quietly disappears.

04

More brands, same team

Run a live competitive read for every client you manage without hiring an analyst for each one. Your output scales, the headcount doesn't.

05

Knowledge that compounds

Every audit feeds back into the brand brain, so competitive know-how accumulates in one place instead of walking out with whoever built the last deck.

06

Never out of date

Because it runs on a cadence you set, the picture is current the day a pitch or QBR lands, not something you scramble to refresh the night before.

Use cases

Where it goes to work

A competitive read shows up in far more places than the annual strategy deck. Here are the moments a Competitor Audit agent you build in Sylvie quietly earns its keep.

Prepping a new-business pitch

The prospect's whole category has to be mapped before the pitch, and it usually means an analyst losing a weekend to competitor sites and ad libraries. The agent returns a sourced landscape, framed against the prospect's positioning, in an afternoon, so the team spends its time on the story instead of the screenshotting. One fewer all-nighter per pitch.

The quarterly client review

Every QBR needs a 'here's what your competitors did this quarter' slide, and it's the one that always gets built at midnight. The agent keeps that read current between reviews, so the section is drafted and cited before you open the deck. A recurring scramble turns into a five-minute review.

Planning a campaign or launch

Before you lock positioning for a launch, you need to know what the category is already claiming so you don't land on a message a rival owns. The agent surfaces where competitors are crowded and where there's open air, checked against your brand's own claims. You settle positioning in one working session instead of three rounds of second-guessing.

A rival makes a move

A competitor drops a new offer, price or campaign and the client wants a point of view by end of day. Because the agent already tracks that competitor and knows your positioning, it drafts the read and the implications in minutes. The client gets a same-day response, and no one has to drop their week to produce it.

Auditing competitor ad creative

Understanding how rivals are actually talking to the same audience means combing ad libraries and landing pages, brand by brand. The agent pulls the live creative and messaging and lines it up against your own approved angles, so the creative team sees the gap at a glance. A week of manual collection becomes a single working session.

Onboarding a new client

A new account arrives and someone has to learn its competitive set from zero before any real work can start. The agent builds the first full audit from the brand brain as it fills in, so the team walks into kickoff already fluent in the landscape. Ramp-up that took weeks starts paying off on day one.

FAQ

Questions, answered

A generic tool doesn't know your client. This is an agent you build on your own brand brain, so it audits competitors against your actual positioning, claims and priorities, not a one-size template. It hands back a read already framed for this specific brand, with every point sourced, instead of a wall of raw data you still have to interpret.

You build it. Competitor Audit is an example of what a team can assemble in Sylvie, not an out-of-the-box product we hand over. We help you stand it up on your brand brain and shape it to how your team actually runs audits, so it fits your process rather than forcing you into ours.

The brand brain is where the agent gets its judgment. It reads who your competitors are, how your brand is positioned, what you can and can't claim, and what past audits found, then uses all of that to frame the comparison. Without that context you'd have a scraper; with it you have an audit that understands the brand it's defending.

Yes, because it's anchored to your brand brain rather than guessing. It compares competitors against your approved positioning and claims, uses your language, and stays inside the rules the brain already holds. Every audit reads like the same analyst wrote it, no matter who on the team pressed run.

That's the whole point of building it yourself. You define the competitor set, what to watch (pricing, creative, content, launches), how often it runs, and what the finished audit looks like. As your client's priorities shift you adjust the agent, and because it lives on the brand brain those changes carry across every future run.

Each brand brain is isolated, and the agent only ever works inside the one it's built on, so nothing leaks between clients. Every action it takes is logged and sourced, so you can audit exactly what it read and why it said what it said. You keep the same permission and governance controls that apply across the rest of Sylvie.

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