Campaign Performance Recap is an example of an agent your team can build in Sylvie. It reads a campaign's goals, budget and your house voice from your brand brain, pulls the results from your connected platforms, and writes the recap your client actually reads: measured against the brief, explained in plain language, and formatted the way that account expects. Sylvie doesn't hand it to you finished; you assemble it on your own brand brain, so every recap sounds like your agency and cites exactly where each number came from.
Sylvie does not ship this agent pre-built. It is an example of an agent your team can build with Sylvie, powered by your brand brain, so it runs your workflow the way you actually run it.
Campaign Performance Recap is an example of an agent you can build with Sylvie, not a finished product we drop in your lap. It takes a campaign that just wrapped (paid social, an email flow, a launch, an influencer push) and turns the raw numbers into the written recap your client or your CMO expects, measured against the goals in the original brief.
For agencies and in-house teams, the recap is the work nobody has time for and everyone is judged on. It lands late, looks different depending on who wrote it, and buries the 'so what' under a pile of platform screenshots. An agent built on your brand brain writes it the day the campaign ends, in one consistent voice, with every figure traceable back to its source.
Before it writes a word, the agent reads your brand brain: the campaign brief and its KPIs, the budget you committed, the client's preferred report format, your house tone, and how past campaigns performed for that brand. That context is why the recap opens with 'here's what we promised, here's how we did', instead of a wall of disconnected charts.
Then it runs the workflow inside Sylvie: it pulls the results from your connected platforms, compares them to the targets, drafts the narrative (what worked, what didn't, what to do next) and formats it the way that brand expects. Every number is cited to its source and every step is logged, so an account lead reviews and sends with confidence rather than rebuilding the report from scratch.
The end-of-campaign and monthly reporting that eats days across an account team now takes minutes to draft. Your people spend the recovered hours on strategy instead of wrangling spreadsheets and slides.
Every recap follows the same structure, voice and format, whether it goes to one brand or twenty. Clients stop being able to tell which junior wrote it, because they all read like the agency.
Because the agent starts from the approved brief and your reporting template, recaps come back clean. No more three rounds of 'can you reformat this and pull the actual targets'.
Add brands and campaigns without adding analysts. One team produces the reporting volume that used to force you to hire, so margin grows with the roster.
The agent remembers how every past campaign for that brand performed, so 'up 18% on last quarter' writes itself into the recap. That history stops walking out the door when someone changes accounts.
Every figure is cited to the platform it came from and every step is logged. When a client asks 'where is this from', the source is one click away, not a frantic dig through Ads Manager.
Recaps show up all over an agency's calendar, and each one is a chance to save a day or quietly lose one. Here is where teams point a Campaign Performance Recap agent first.
Instead of an account manager spending two days in Ads Manager and slides, the agent drafts each brand's monthly recap the morning after the period closes. A ten-brand roster that used to burn a full reporting week now ships in an afternoon of review.
When a product launch or seasonal push wraps, the agent has the recap ready before the internal retro, measured against the launch goals in the brief. The team walks in with the numbers already written up, turning a day of prep into an hour.
Pulling a quarter of campaigns into a QBR usually means someone reconstructing three months from memory. The agent assembles the performance story across every campaign for that brand, so the QBR deck is built in hours instead of the week it used to swallow.
For accounts that never stop spending, the agent writes the weekly performance note each Monday from live platform data. The account team drops the Monday-morning scramble and reclaims a recurring half-day, every single week.
A client pings mid-week asking how last month went. Rather than a two-hour fire drill, the agent produces a cited, on-brand summary in minutes, so the lead replies same-day instead of promising it 'by Friday'.
A junior AM inherits five brands and none of their history. Because the agent carries each brand's benchmarks, format and tone, their first recaps land on-brand from week one, with no senior rewrite and no months of ramp-up.
A generic tool summarizes whatever data you paste in, with no idea what you promised the client or how that brand likes to be spoken to. This is an agent you build on your brand brain, so it measures results against the actual brief, writes in your house voice, and compares to that brand's own history. It understands the account, not just the numbers.
Yes, because it doesn't guess. The tone, the reporting format and the way you frame wins and misses for each client all live in that brand's brain, and the agent writes from them. Twenty brands can each get a recap that reads like it was written for them, because it effectively was.
You don't start from a blank page and you don't get a pre-built product either. Sylvie provides the agent runtime and your brand brain provides the context; you assemble the recap agent on top, shaping the format, the KPIs it reports and the tone it uses. It is your agent, built on your knowledge, not an off-the-shelf template.
The brand brain holds each account's campaign brief, KPIs, budget, reporting format, tone and past performance. The agent reads all of that before it writes, which is why the recap opens with what you committed to and how you did, cited to source, instead of a generic chart dump. The richer the brain, the sharper the recap.
That is the whole point. Each brand runs on its own brain, so the same agent produces a formal, board-ready recap for one client and a punchy Slack summary for another, each using its own format, benchmarks and voice. You adjust the brain or the agent's instructions, and the output follows.
Every brand is isolated in its own brain, the agent only ever sees what your connected tools already permit, and every action it takes is logged and cited. Nothing you connect trains a foundation model, and you can review, export or delete anything at any time.
Book a demo and we will map the workflows worth turning into agents, and show how each one runs on your brand brain.
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