Campaign Brief is an example of an agent your team can build in Sylvie: hand it a kickoff request and it drafts a complete, on-brand campaign brief, objective, audience, key message, channels and mandatories included. It works because it runs on your brand brain, pulling the client's approved positioning, locked rules and past campaign results instead of starting from a blank page. Sylvie does not ship it switched on; you assemble it on your own context, so every brief reads like your team wrote it.
Sylvie does not ship this agent pre-built. It is an example of an agent your team can build with Sylvie, powered by your brand brain, so it runs your workflow the way you actually run it.
Campaign Brief is an example of an agent you assemble in Sylvie, not a feature we ship pre-built. It takes the messy front end of any campaign, a Slack request, a client email, a line in a planning doc, and turns it into a structured brief your strategists can react to in minutes.
For an agency or in-house team, the brief is where a campaign either starts on-brand or starts drifting. When the first draft already carries the client's approved positioning, tone and mandatories, every downstream deliverable inherits that alignment, and your senior people spend their time sharpening the idea instead of assembling context by hand.
Before it writes a word, the agent reads the brand brain: the approved positioning and tone, the locked visual and legal rules, the audience and product facts, and how past campaigns for this client actually performed. It builds the brief from what has already been decided, so it will not propose a direction the client rejected last quarter or contradict a rule that is already locked.
Then it drafts the full brief inside Sylvie, structured into objective, audience, key message, channels, deliverables and mandatories, with every claim cited to the file or thread it came from. Nothing leaves the platform and nothing is invented: your team reviews a first draft that is already on-brand and traceable, then edits from there.
A brief that used to eat half a day of digging and formatting comes back in minutes. Your team reviews and refines instead of building the context from zero every time.
Because the draft is built on approved positioning and locked rules, the brief is aligned before anyone edits it. On-brand stops being a review-stage catch and becomes the starting point.
When the brief carries the right context up front, the creative and media work downstream does not drift. You lose fewer cycles to 'that is not what the client meant.'
Take on more campaigns and more brands without adding a strategist for each one. The agent absorbs the repetitive drafting so your seniors cover more accounts at once.
Every past decision, rejection and result the brand brain holds shows up in the next brief automatically. Knowledge compounds instead of living in one account lead's head.
Every fact in the brief is cited to its source in your stack. A draft becomes something you can trust and defend in front of a client, not a plausible-sounding guess.
A few of the moments where a Campaign Brief agent, built on your brand brain, earns its place. Each one is work your team could hand off instead of grinding through by hand.
A client pings 'can we do a spring push for the new SKU?' and the agent turns it into a full draft brief, pulling that product's facts, the brand's approved tone and last spring's results. What was a half-day of assembling context becomes a 15-minute review, so the strategist walks into kickoff with a draft already on the table.
A junior gets handed a smaller account they have never worked on. Instead of chasing three people for the tone, the mandatories and what is off-limits, the agent drafts it from that brand's brain in one pass, so an unfamiliar account ships a solid brief with no senior babysitting it.
A quarterly planning push drops ten campaign briefs on the team at once. The agent drafts all ten in parallel from each brand's context, turning a week of drafting into an afternoon of editing, with no temp hires and no lost weekend.
The same campaign has to brief out across three markets without the core message drifting. The agent generates each market's brief from one shared positioning, so local teams start aligned and you skip two rounds of 'why does this version say something different.'
A new hire needs to brief like a five-year veteran on day one. Working from briefs the agent drafts on the brand brain, they inherit each account's history and rules instantly, cutting ramp time from months to weeks.
The client wants 'the same kind of push we did last holiday.' The agent rebuilds the brief from last year's actual campaign, what performed, what was approved, what to avoid, so you build on a proven structure in an hour instead of reconstructing it from memory.
A generic tool starts from nothing and fills the gaps with guesses. This agent runs on your brand brain, so it drafts from your client's real approved positioning, locked rules and past results, and cites every fact to its source. You get a brief grounded in your actual context, not a confident template.
That is the whole reason it is built on the brand brain. The agent can only draw on approved tone, locked rules and decisions that already live in that brand's memory, so it cannot propose something the client rejected or wander off the guidelines. On-brand is enforced by the context it reads, not left to the model's judgment.
No. Campaign Brief is an example blueprint. Sylvie assembles it on top of the brand brain you already have, and you shape what it drafts and how. You are configuring an agent on your own context, not engineering one from a blank slate.
Before drafting, the agent reads the relevant brand's brain: positioning, tone, visual and legal rules, audience and product facts, and past campaign performance. It assembles the brief from those structured facts and cites each one, so the output reflects what your team has actually decided, kept current as the brain updates.
Yes. You decide the structure the agent outputs, which sections it fills, which rules are non-negotiable, and how it should sound, per brand. The same blueprint can brief a performance campaign for one client and a brand launch for another, because it is shaped by each brand's brain and your rules.
Each brand runs in its own isolated brain, the agent only sees what your connected tools already permit, and every action is logged and sourced. Nothing leaks between accounts and nothing trains a foundation model, so building an agent on your context never means giving that context away.
Book a demo and we will map the workflows worth turning into agents, and show how each one runs on your brand brain.
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