Battlecards is an example of an agent you can build in Sylvie: pick a competitor and it produces a sales-ready battlecard, the head-to-head positioning, the objection handling, the traps to set and the proof points that win the deal. It runs on your brand brain, so every claim, differentiator and win theme comes from what your brand can actually back up, not a generic strengths-and-weaknesses grid. Nothing ships pre-built: Sylvie assembles this agent on your own memory, tuned to how your team sells.
Sylvie does not ship this agent pre-built. It is an example of an agent your team can build with Sylvie, powered by your brand brain, so it runs your workflow the way you actually run it.
Battlecards is a working example of an agent your team can build on Sylvie. Name a competitor and it returns a sharp, sales-ready card: how to position against them, where you win and where you are vulnerable, the objections reps will hear and how to answer them, the discovery questions that expose the gap, and the proof points that close it.
For a marketing team or agency, battlecards are the classic asset that gets built once for a launch and then rots. Positioning shifts, the competitor changes their pricing, a new rival appears, and the card in the sales wiki is quietly wrong. An agent that runs on your brand brain keeps every card current and consistent, so the version a rep opens in a live deal is the version marketing actually stands behind.
The agent starts from your brand brain, so it never writes a card from a blank page. It already holds your positioning and differentiators, the claims you can prove and the ones legal has banned, the objections that come up in real deals, the win and loss themes, and what you know about each competitor. That context is what turns a feature comparison into a card a rep can actually win with.
From there it builds the card inside Sylvie: it frames the head-to-head against your real positioning, drafts objection responses grounded in cleared proof points, writes the trap-setting questions that surface the competitor's weakness, and flags where you are genuinely exposed so reps are not caught off guard. You review a finished, sourced card, and the next run updates it when the competitor or your positioning moves.
Every card is framed for a live conversation (positioning, objections, traps, proof) rather than a static feature grid nobody opens in a deal.
Every differentiator and claim is drawn from what your brand can prove in the brand brain, so reps never make a promise marketing or legal cannot stand behind.
Because it runs on a cadence, cards update when a competitor changes pricing or you shift positioning, so the version in a live deal is never quietly wrong.
Every card compares rivals against the same approved positioning and win themes, so the story a rep tells is the one marketing signed off, no matter who requested it.
Cover your whole competitive set, including the smaller names sales keeps running into, without a strategist hand-building each one from scratch.
Every objection, trap and win theme feeds back into the brain, so hard-won competitive know-how accumulates in one place instead of living in one rep's head.
A battlecard agent, built on your brand brain, earns its keep wherever a competitor stands between your team and a deal. These are the moments it turns a stale wiki page into an asset reps trust.
A prospect is evaluating you against a named rival and the rep needs to prep before the call. The agent surfaces a current card with the positioning, objections and traps for that exact competitor in minutes, so the rep walks in ready instead of improvising the differentiation live.
A rival lands in your category and reps start hearing the name in deals. The agent builds a first battlecard from what is known so far, grounded in your positioning, so sales has a coherent answer within days instead of losing deals while marketing scrambles to react.
A rival drops their price and every card that references the old number is suddenly wrong. The agent updates the affected cards in one pass and refreshes the objection handling, so reps are not blindsided by a pricing question on the next call.
An agency has to arm a client's reps against their competition. The agent produces a full set of on-brand cards from the client's brand brain, so the agency delivers sales enablement that used to need a dedicated strategist, and the client's win rate has something to move.
Marketing shifts the brand's positioning and every battlecard has to follow. The agent regenerates the whole set against the new story in one cycle, so the field is selling the current message the week it launches instead of quoting last year's deck.
A deal is lost to a competitor and the reason matters. The agent folds the loss theme into that competitor's card as a new objection and response, so the next rep who meets the same pushback has an answer, and the loss makes the team stronger.
A generic tool starts from a blank prompt and invents differentiators you may not be able to prove. This is an agent you build on Sylvie, running on your brand brain: it only uses positioning, claims and proof points your brand can back up, so the card is one your reps and your legal team can both stand behind.
From the brand brain you build. The agent reads the competitor intel, win and loss notes and positioning your team already keeps, plus what you connect, so the card reflects what you actually know rather than a scrape of the open web presented as fact.
Neither. You write no code and start from no template. Sylvie assembles the agent on your brand brain, you connect your competitive and sales sources and approve what it reads, and the card workflow is ready. The Battlecards agent here is an example of what teams build, not an off-the-shelf tool.
The brand brain is the competitive memory the agent draws on. It reads your positioning, provable claims, objection library, win and loss themes and competitor intel from the tools your team already keeps, kept current as the market moves, so every card reflects the latest approved story and cites where each point came from.
Yes. You decide the card structure, which proof points are approved, which claims are off-limits, and how much a human reviews before it reaches the field. The agent adapts to your sales motion because you build it on your own brain and your own rules.
Each brand runs in a separate, isolated brain, so one client's competitive intel is never visible to another, and Sylvie only ever accesses what your connected tools already permit. Every action the agent takes is logged and sourced, and nothing you store trains a foundation model.
Book a demo and we will map the workflows worth turning into agents, and show how each one runs on your brand brain.
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